06. Materials for Sales and CS
Sales and Customer support Heading
Sales and Customer Support Collateral Materials
ND036 C4 L03 A05 Pre Launch Checklist- Sales And Customer Support
Sales and Customer support Recap
New Terms
**Minimum Viable Product (MVP) ** An early version of a product with only the features necessary to meet the needs of early adopters. It is used to get feedback for future development.
What to Include in Collateral Materials for Sales Team
- Our value proposition
- How our product solves the user's problem
- Our product vs. competitor's products
What to Include in Collateral Materials for Customer Support Team
- Product overview
- Potential issues for users and work arounds
- Current vs. future product
- Known bugs
Work with your partner teams to make sure they have all the information they need
Think Like a Product Manager!
QUESTION: Think Like a Product Manager
Think about your favorite product. Why do you like it more than a competitive product?
Now imagine, you are a PM for that product. What would you tell the Sales team? What would you share with the Customer Support team?
ANSWER:
One of my favorite enterprise products is the Atlassian Suite of products (Jira, Confluence, etc).
Jira is a product management tool that helps manage sprints and all the details around product management.
In order for my CS team to be able to help our users, I would need to make sure the CS team is aware of all the features (like how to create an epic or log a bug or how to manage a sprint). There are training videos in the product, these are great and very helpful. I would work with the CS team to create more of these videos and guides to major flows.
For the Sales team: I would work with sales to outline the biggest pluses of our product. These are being able to manage all your product development in one place, an easy way for the managers to see what is done and a great way for product managers being able to get their job done. We would outline a value proposition along these lines.